A SELECTION OF TOP CLIENTS OUR FREELANCERS HAVE WORKED ON.
CLIENTS & WORK
NuFACE
BEAUTY-TECH POSITIONING + PRODUCT STORYTELLING
Worked across product and brand communications for beauty-tech brand NuFACE, translating complex technology and product information into clear, compelling consumer propositions across launches, e-commerce and major brand campaigns.
PRODUCT NAMING + POSITIONING
Developed product naming and consumer-facing positioning, turning technical product features and technology into language centered around recognizable consumer benefits.
HERO PRODUCT LAUNCHES
Developed campaign concepts, messaging and taglines for key launches across the brand’s microcurrent device portfolio, creating distinct stories around product innovation and consumer results. Key launches include the Fix Plus MicroWand and IonPlex Hydra-Gel Power Mask.
E-COMMERCE + PRODUCT EDUCATION
Developed PDP messaging and educational content that simplified the science behind microcurrent technology, helping consumers understand how products worked, why the technology mattered and where products fitted within their routines.
A selection of case studies and projects worked on by our founder.
EVE LOM
FROM INGREDIENT TO OWNABLE STORY
A lavender-derived active used around the eye area became the starting point for Circadian Floral Active a proprietary ingredient story connecting the formula to the skin's circadian rhythm. We developed the naming and messaging to transform a technical ingredient story into a more distinctive, consumer-facing product narrative.
NPD PRODUCT POSITIONING + CLAIMS
Repositioned product claims and messaging to make complex product benefits more distinctive, compelling and consumer-friendly across e-commerce and brand touchpoints. Launches included Cleansing Oil, Time Retreat Facial Essence, Renewal Treatment Eye Oil, Smoothing Eye Complex+ Peptide, Renewal Intensive Treatment, Firming Face Sheet Mask.
PRODUCT + INGREDIENT NAMING
Developed product names and proprietary ingredient complex names, including Circadian Floral Active, transforming the story of a lavender-derived eye-area ingredient into a more ownable concept centered around the skin’s natural circadian rhythm.
PACKAGING + PRODUCT STORYTELLING
Developed product positioning, packaging messaging and PDP storytelling, creating a consistent narrative from the physical product through to the e-commerce experience.
CAMPAIGNS + CONSUMER ACTIVATION
Developed messaging across seasonal and brand campaigns, including holiday, alongside consumer-facing messaging for EVE LOM pop-ups and activations in London.
LANCÔME
PRODUCT NAMING + GLOBAL DIGITAL STRATEGY
Worked directly with Lancôme’s Paris team across product naming and global digital content strategy, developing consumer-facing language and content designed to perform across international markets.
PRODUCT NAMING
Developed the name Idole Tint Liquid Eye Tint Eye Blusher, translating the product concept, format and multi-use functionality into a name designed to communicate the product clearly to consumers.
GLOBAL CONTENT STRATEGY
Developed content for Lancôme’s digital beauty magazine, creating beauty and product storytelling designed to work within a global content ecosystem. Content was internationally syndicated across more than 115 markets, requiring an approach that could translate across different audiences while maintaining a consistent global brand voice.
SEO + DISCOVERABILITY
Built a comprehensive keyword strategy for the brand’s digital beauty content, identifying opportunities to connect editorial storytelling with consumer search behavior and improve organic discoverability.
CONTENT PERFORMANCE
Developed SEO-led editorial content that contributed to improved keyword visibility and search rankings, demonstrating how brand storytelling could serve both the consumer experience and longer-term digital acquisition goals.
SEAIRE
VERBAL IDENTITY + BRAND BUILDING
Partnered directly with the founder of emerging beauty brand seaire ahead of launch to define how the brand would speak, tell its story and build a distinctive verbal identity that could scale as the business grew.
TONE OF VOICE + VERBAL IDENTITY
Built a comprehensive brand tone of voice book defining the principles, personality and language behind seaire, with practical guidance for maintaining a consistent and recognizable voice across every consumer touchpoint.
FOUNDER + BRAND STORYTELLING
Worked closely with the founder to uncover and articulate both the founder and brand story, transforming the thinking behind seaire into a compelling narrative that could be used across the website, press, retail and future brand communications.
MESSAGING + TAGLINES
Developed the brand’s core messaging architecture, including taglines, signature phrases, direct quotes and key brand language designed to create a distinctive and ownable vocabulary around seaire.
SCALABLE CONTENT SYSTEMS
Created guidelines for how the brand voice should flex across different channels and content formats, giving internal and external teams a framework for creating future content without diluting the brand identity.
GLOSSIER FOR SEPHORA
RETAIL EXPANSION + PORTFOLIO OPTIMIZATION
Brought in by Glossier to optimize its existing product portfolio for the brand’s expansion into Sephora, translating an established DTC brand into Sephora’s retail environment while retaining Glossier’s distinctive identity.
PORTFOLIO POSITIONING
Reviewed products across the portfolio to identify the most compelling benefits, claims and points of differentiation for the Sephora consumer, refining how each product was positioned within its category.
PRODUCT NAMING + DISCOVERY
Recommended product naming updates to improve discoverability and ensure products communicated their function and benefits more intuitively within Sephora’s shopping environment.
RETAILER LOCALIZATION
Reworked product messaging to align with Sephora’s specific content requirements and tone of voice while maintaining the language and personality that made the products distinctly Glossier.
PDP + CONVERSION OPTIMIZATION
Rebuilt product-page messaging around the information most likely to support discovery and purchase, from benefit hierarchy and product positioning to application, ingredients and key selling points.
EVE LOM
FROM INGREDIENT TO OWNABLE STORY
A lavender-derived active used around the eye area became the starting point for Circadian Floral Active a proprietary ingredient story connecting the formula to the skin's circadian rhythm. We developed the naming and messaging to transform a technical ingredient story into a more distinctive, consumer-facing product narrative.
NPD PRODUCT POSITIONING + CLAIMS
Repositioned product claims and messaging to make complex product benefits more distinctive, compelling and consumer-friendly across e-commerce and brand touchpoints. Launches included Cleansing Oil, Time Retreat Facial Essence, Renewal Treatment Eye Oil, Smoothing Eye Complex+ Peptide, Renewal Intensive Treatment, Firming Face Sheet Mask.
PRODUCT + INGREDIENT NAMING
Developed product names and proprietary ingredient complex names, including Circadian Floral Active, transforming the story of a lavender-derived eye-area ingredient into a more ownable concept centered around the skin’s natural circadian rhythm.
PACKAGING + PRODUCT STORYTELLING
Developed product positioning, packaging messaging and PDP storytelling, creating a consistent narrative from the physical product through to the e-commerce experience.
CAMPAIGNS + CONSUMER ACTIVATION
Developed messaging across seasonal and brand campaigns, including holiday, alongside consumer-facing messaging for EVE LOM pop-ups and activations in London.
A selection of case studies and projects worked on by our founder.
TONE OF VOICE
STORYTELLING
BRAND STRATEGY
TONE OF VOICE STORYTELLING BRAND STRATEGY
SEAIRE
VERBAL IDENTITY + BRAND BUILDING
Partnered directly with the founder of emerging beauty brand seaire ahead of launch to define how the brand would speak, tell its story and build a distinctive verbal identity that could scale as the business grew.
TONE OF VOICE + VERBAL IDENTITY
Built a comprehensive brand tone of voice book defining the principles, personality and language behind seaire, with practical guidance for maintaining a consistent and recognizable voice across every consumer touchpoint.
FOUNDER + BRAND STORYTELLING
Worked closely with the founder to uncover and articulate both the founder and brand story, transforming the thinking behind seaire into a compelling narrative that could be used across the website, press, retail and future brand communications.
MESSAGING + TAGLINES
Developed the brand’s core messaging architecture, including taglines, signature phrases, direct quotes and key brand language designed to create a distinctive and ownable vocabulary around seaire.
SCALABLE CONTENT SYSTEMS
Created guidelines for how the brand voice should flex across different channels and content formats, giving internal and external teams a framework for creating future content without diluting the brand identity.
LANCÔME
PRODUCT NAMING + GLOBAL DIGITAL STRATEGY
Worked directly with Lancôme’s Paris team across product naming and global digital content strategy, developing consumer-facing language and content designed to perform across international markets.
PRODUCT NAMING
Developed the name Idole Tint Liquid Eye Tint Eye Blusher, translating the product concept, format and multi-use functionality into a name designed to communicate the product clearly to consumers.
GLOBAL CONTENT STRATEGY
Developed content for Lancôme’s digital beauty magazine, creating beauty and product storytelling designed to work within a global content ecosystem. Content was internationally syndicated across more than 115 markets, requiring an approach that could translate across different audiences while maintaining a consistent global brand voice.
SEO + DISCOVERABILITY
Built a comprehensive keyword strategy for the brand’s digital beauty content, identifying opportunities to connect editorial storytelling with consumer search behavior and improve organic discoverability.
CONTENT PERFORMANCE
Developed SEO-led editorial content that contributed to improved keyword visibility and search rankings, demonstrating how brand storytelling could serve both the consumer experience and longer-term digital acquisition goals.